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Learn More - Who We Are

We created in order to be a repository of knowledge for everyone who wants to lose weight. Every single individual on this Earth has there own unique diet, exercise, health, and wellness goals. Unfortunately, many people don't know how to get the results they need. There's a lot of misinformation out there that leaves many people confused and disappointed when they try and fail. This universal frustration inspired us to come together and form We did so with one very important thing in mind: sorting through the mess to find the nuggets of truth in the diet pill industry today.

We are a small group of people who met online through a series of serendipitous coincidences. Not only did we all frequent the same diet and fitness forums online, but we all had similar questions about what we were doing, the goals we wanted to achieve for ourselves, and - most importantly - what we were doing wrong. As it turns out, we weren't doing anything wrong. The information we were given by the diet and fitness industry was doing us wrong. So we decided to fix it.

Our small group of diet and fitness industry zealots includes:

  • People with years of research experience
  • People who have personally worked in the diet and fitness industry for many years
  • People who have struggled with their weight and wellness and have had trouble getting results they want
  • Obviously, people with technical savvy and internet expertise - otherwise, you wouldn't be reading these words right now on your computer screen

But we didn't create this website for ourselves alone. We created this website to reach out to people who have walked a mile - and then some - in our shoes.

Our community

At, we care about much more than our own diet and lifestyle goals. We care about yours, too. We've been through the trials and tribulations of what it's like to lose weight. We've experienced the same frustrations you have with being told something should work, and then falling flat on our faces. We care about whether or not people like you are getting the information they need, or whether they're getting the run-around so that someone can make a quick buck.

This website is designed to support our community of health nuts, gym rats, supplement enthusiasts, and everyone in between. We don't just talk about diet pills here. We talk about the human experience of trying to navigate a confusing world where diet, fitness, and supplements intersect. We want to make sure you benefit from our experience and our expertise.

We've gotten plenty of feedback which shows that were making some real progress. Just take a look at what people like you have said after visiting our site:

"I feel like I can really trust the information I get from With every other website, even some of the more established ones, it always feels like they're trying to sell me something. The reason I keep coming back here for my health and wellness info is because they take the sales component out of it and just give you information. Period."
~ Donnie Tripp, New York, NY

"Getting info about different diets, diet supplements, and other health and wellness tips has really helped me get past my plateaus. Seems like every so-called expert out there says one thing and does another. The information I get from is consistent and factual."
~ Contessa Vasquez, Brownsville, TX

"I've never actually tried to use diet pills before because they always seemed really scary and dangerous. But thanks to, I found a supplement that I really liked and helped me through some problems I was having losing weight. I don't think I've ever take advice from anyone else!"
~ Brenda Johnson, West Palm Beach, FL

Our Goals, Our Culture

Our goals and our corporate culture at are basically one in the same: to foster a sense of community among like-minded people based on accurate, scientifically sound information regarding health and wellness. And believe us when we tell you that there is a lot of information out there to decipher! Thankfully, our dedicated staff is up to the challenge - and you get to benefit from the fruits of our labor just as much as we do.

A good portion of our focus is directed toward dietary supplements. There are a lot of bad apples in the bunch, and we want to make sure you know everything you need to know so that you don't bite into the wrong one. There are a lot of products out there that are overpriced, ineffective, or downright dangerous. Our goal is to steer you away from the bad ones and point you in the right direction to find a supplement that'll work for you.

Please note that we do not sell products, we merely review them.

We also want to help people establish their own health and wellness goals for themselves. Do you want to burn fat? Build muscle? Become more athletic? Or just increase your overall health span? Regardless of your specific ambitions, our health and wellness experts can help you forge the path that will take you there.

Our Experience has been around since 2007, but the people behind the curtain have been involved in the industry for much longer than that. Between our researchers, our web development team, and our fitness industry experts, we have all of the experience you would expect from people running an impartial website about health and wellness advice. We pay attention to the small players in the game - like the body building websites and the TV personalities - and we compare them to what is being discovered in the scientific literature. We've been sorting fact from fiction for over a decade now, and we've received a lot of passionate feedback from people like you who sincerely appreciate our efforts. We look forward maintaining this high-level excellence for many years to come.

Contact Us

If you have any questions, concerns, or business queries, feel free to contact us directly here. Our corporate offices are located in Dayton, Ohio.

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